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My workshops are about bringing in-house teams up to speed on complex issues regarding responsible marketing, in an interactive environment.  They act as a catalyst for discussion and generate outputs that are specific to your brand and business

• Ethical marketing: what it means to modern day business and modern day consumers; where its place is within the marketing mix; aggressive versus inclusive marketing; an overview of ethical marketing tools

 

• Youth marketing – the Celtic Cub: the importance and value of the young audience; their nuances and environment; attitude & motivations; the challenges and the issues

 

• Gatekeeper strategies: understanding the attitudes, behaviours, motivations & concerns of parents and youth stakeholders; gatekeeper engagement

 

• Reputation management: building reputational capital for competitive advantage

 

• Corporate Social RoI: what CSR means and what it could mean – CSR as a competitive business tool; reviewing the key approaches; managing the delivery; assessing the outcomes