Delivering responsible RoI

.

How I can help businesses and brands deliver a responsible return on their marketing investment:

  • Reputation management: build Reputational Capital via the creation and implementation of a focused reputation management strategy. 
  • Insight generation: focus groups, primary and secondary research and insight extraction 

  • Create bespoke workshops: that bring your staff up to speed on the key issues, provoke new thinking, and generate relevant and insightful outputs

  • School programmes: that are appropriate, effective and responsible

  • Scope marketing plans and budgets
  • Maximise Social Capital: by assessing the current CSR & proposing a forward looking framework, and linking CSR and org values
  • Stakeholder management: identification & analysis of stakeholder relationships; engagement strategies; evaluation of the key drivers involved;  extracting business value by identifying the most strategic stakeholders & continually improving their relations with the business
  • Ethical audit: assessing risk & the marketing approach; opportunity costs; critiquing the ethics of accepted marketing practices