Delivering responsible RoI
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How I can help businesses and brands deliver a responsible return on their marketing investment:
- Reputation management: build Reputational Capital via the creation and implementation of a focused reputation management strategy.
- Insight generation: focus groups, primary and secondary research and insight extraction
- Create bespoke workshops: that bring your staff up to speed on the key issues, provoke new thinking, and generate relevant and insightful outputs
- School programmes: that are appropriate, effective and responsible
- Scope marketing plans and budgets
- Maximise Social Capital: by assessing the current CSR & proposing a forward looking framework, and linking CSR and org values
- Stakeholder management: identification & analysis of stakeholder relationships; engagement strategies; evaluation of the key drivers involved; extracting business value by identifying the most strategic stakeholders & continually improving their relations with the business
- Ethical audit: assessing risk & the marketing approach; opportunity costs; critiquing the ethics of accepted marketing practices
