A responsible marketing revolution

• Because successful marketing is about creating and sustaining competitive advantage. 
  And to achieve this you need to manage your business’ resources. 
  Which includes your Reputational and Social Capital

• Because as Mark Penn, author of Microtrends puts it: 
  “Our culture today is increasingly the product of… small trends, that reflect changing habits and choices”. 
  And the ‘trend’ towards ethical, transparent and responsible branding and business is evident.

• Because the power of the stakeholder, and the Power of One, with media and technology developments as the catalyst, is on the rise.

These 3 points are all linked and have created a new brandscape.  And this new brandscape requires businesses and brands to examine and evaluate their ethics and engage with stakeholders accordingly.

No where is this more evident than amongst the younger generation

Read my blog here